Lorax EPI

Our Company

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Why our customers think we're special


  • Cloud solutions for EPR and Product Stewardship Compliance
  • 15+ years of Specialist EPR Knowledge
  • Committed to growing environmental transparency

Lorax EPI was founded to help companies simplify and manage the escalating scope and complexity of global environmental compliance, giving them the ability to view, manage and reduce their impact on the environment.

We are a self-funded, privately-held business created by a team who are passionate about environmental compliance and data management. The core team bring more than 15 years of specialist knowledge in the fields of software development, software implementation, environmental reporting and regulatory knowledge. We have built a multi award-winning business designed to alleviate the pressure which comes for companies who are bound by Product Stewardship regulations.

Placing technology at the heart of everything we do, Lorax EPI can provide you with a comprehensive solution to the global Product Stewardship reporting challenges you face. With our commitment to protecting the environment, we practise what we preach by using carbon neutral servers to host our application, and by encouraging our people to reduce their carbon footprint (and improve their health), by cycling to work. In conjunction with the Woodland Trust we dedicate a tree for each new customer.

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Our Awards and Hallmark Moments

1998

Company Launch

EPI begins in 1998

EPI Logo
2010

EPI Green Office

Our US team moves into a "green" office building in June 2010

EPI Green Office
2014

Company Launch

Lorax begins in September 2014

Lorax Compliance
2015

Finalist

Lorax is a finalist in the small business of the year awards for Innovation and Technology

Rugby Business Excellence Awards 2015
2015

Winner

Lorax named as new business of the year

Rugby Business Excellence Awards 2015
2015

Winner

Lorax named as small business of the year

Pride of Rugby Awards
2016

Winner

Lorax named as best compliance software development company

TMT News Technology Awards 2016
2016

Finalist

Lorax is a finalist for excellence in science and technology

Coventry Telegraph Business Awards 2016
2016

Internships

Lorax begins to take on internships in Summer 2016

Internships
2017

Staff Grows

Lorax staff increases by 1/3rd

Staff grows
2017

Work Experience

First placements for work experience in July 2017

Max
2018

Global PSC

Michelle Carvell speaks at the International Stewardship Forum

4-5 April, 2018
Sydney, Australia

Global Product Stewardship Council
2018

Winner

Victor Bell, US Managing Director of Lorax EPI and former President of EPI, wins the SPC Outstanding Person of the Year award

Winner!
2019

School Engagement

First school engagement in February 2019

School Engagement
2019

Acquisition

Lorax Compliance and EPI becomes Lorax EPI in June 2019

Lorax EPI
2019

Industrial Placement

First industrial placement in September 2019

Industrial placement
2021

Certified

Lorax Compliance awarded Cyber Essentials Plus Certification

Cyber Essentials Plus Certified
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Vital Statistics

Using our software, customers have reported on...

Packaging Reports

1,895 reports

Packaging Materials

519,182 tonnes

Battery Reports

2,173 reports

What we bring


  • Practical experience and in-depth knowledge to simplify your EPR reporting
  • UK support and excellent customer service
  • Specialists in data management and transparency

We bring in-depth knowledge and hands-on practical experience to provide you with software solutions and regulatory support that ensures your business pays the right fees at the right time to the right organisation.

Our customers view us as an indispensable member of their environmental compliance team. Complying with the global waste directives is complex, costly and time consuming: our customers value the care and personal attention they receive from the Lorax team. They are confident that as a company focused on Extended Producer Responsibility and Product Stewardship, our goal is to provide them with the software tools and professional services essential to a robust environmental compliance process.

Whatever your IT platforms, we understand the compliance and technical problems you face; the challenges of how to best work with your supply chain and how to manage and store vast quantities of important and sensitive data, as well as create your reports accurately and get them in on time!

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Meet the Team

David Markham

David Markham

Director & CTO

David's ultimate aim is to build a software AI capable of taking over the world. In the meantime, the challenge of building systems for environmental compliance seems to keep him busy. His outdoor skills recently earned David the office award of most likely to survive a post-apocalyptic Britain.

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Michelle Carvell

Michelle Carvell

Director & COO

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing... oh, and coffee. Michelle also moonlights as an air hostess (thanks Duncan for your fashion critique).

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Victor Bell

Victor Bell

US Managing Director

With over 30 years of experience, Victor is no stranger to any matter regarding product stewardship. When he’s not talking environmental compliance, he can be found hiking, skiing, beating the competition in boat races, or inviting guests to admire the Jamestown bridge from atop his green roof.

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Áine Whelan

Áine Whelan

Customer Account Manager

Áine joined the team as an Account Manager from a background in the welfare to work sector. Out of the office, she's an avid reader and always has a novel on hand in case of emergencies.

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Annis Mapleston

Annis Mapleston

Environmental Compliance Consultant

Annis is relatively new to the world of environmental compliance, having previously worked on higher education policy and legislation. When not at work, she can be found playing with her son or spending time outdoors.

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Danielle Stephenson

Danielle Stephenson

Senior Customer Account Manager

Danielle joined the team in July 2017 as an account manager, having previously worked in European grant management. A lover of languages, art and cinema, and one of the very few in the office functioning without coffee.

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Duncan Campbell

Duncan Campbell

Senior Developer

A handsome, witty, urbane developer once said about Duncan "he's been coding for longer than he hasn't been coding, but would rather be playing squash".

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Emilia Kartz

Emilia Kartz

Environmental Compliance Researcher

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Emma Mundy

Emma Mundy

Environmental Compliance Manager

Emma heads up our research and consulting team and when she’s not knee deep in environmental legislation she’s usually trying to instigate a work bake off.

Gabriela Dobrot

Gabriela Dobrot

Project Director

Gabi searched all over the world until she found a job where she can use her skills to help businesses effectively reduce their environmental impact. Her newest project is convincing her children that receiving non-material gifts is the way to go. It’s not going so well.

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George Foster

George Foster

IT Support Technician

George obviously believes ‘switching it off and back on again’ can fix most problems in life. And if that doesn’t fix it, a strong cup of coffee should do it.

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Giantee Rugbursing

Giantee Rugbursing

Junior Developer

Helen Bertram

Helen Bertram

Product Owner

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Jacob Haggerwood

Jacob Haggerwood

Account Manager

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Jane Almond

Jane Almond

Office Manager

Jane looks after the office, making sure its inhabitants are fed, watered, and in the right place at the right time. Out of the office, Jane lives completely off-grid.

Janet Congdon

Janet Congdon

Project Director

Jennifer Brook

Jennifer Brook

Graduate Researcher

Jennifer has lived and worked in Mexico and Chile in the past, and loves learning new Spanish words and grammatical phrases. She’s a keen speleologist, and when not at work, enjoys both singing and climbing through underground waterfalls and caves.

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 Jianhong Hu

Jianhong Hu

Graduate Researcher

Jianhong joined the team as a Graduate Researcher after he graduated from five-year Environmental degrees. Out of work, he is a lover of hiking and board games (even preparing for having a board game club at home).

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Jim Chandler

Jim Chandler

Software Tester

Joyce Braboy

Joyce Braboy

Office Manager

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Lauren Melucci

Lauren Melucci

Project Director

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Lydia Geddes

Lydia Geddes

Customer Account Manager

Lydia joined the team as an Account Manager having previously come from the world of recruitment. When she's not getting her head around the latest environmental compliance, she can be found sewing dresses and dolls for her 2 daughters.

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Lynn Perks

Lynn Perks

Customer Account Manager

Lynn joins the Lorax team as a Customer Account Manager with previous experience in waste management and industrial services. A fan of spreadsheets and compliance, Lynn also enjoys yoga, cinema, walking and family time with her husband and 2 sons.

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Madiha Tauseen

Madiha Tauseen

Junior Software Tester

To be a tester is to be patient. Patience is something you can't easily get trained in but can definitely fast track it by becoming a parent. Madiha is now four years into her patience training. She's finally getting the hang of it so much so that Lorax has provided her the opportunity to put that into practice as a software tester.

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MarieAnne Curry

MarieAnne Curry

Finance Director

CIMA qualified, MarieAnne joined LoraxEPI with over 20 years’ experience of working in multinational organisations in commercial finance. She supports the Shareholders of the Company with their growth and strategies, successfully driving results and benefiting the bottom line through both financial and commercial insight. MarieAnne works with the trading operations, ensuring that the necessary protocols are in place to protect the financial stability of the business.

Mark Roberts

Mark Roberts

Software Developer

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Phil Pelton

Phil Pelton

Senior Software Developer

Phil joined Lorax in 2020, looking for an IT challenge, learning experience and a chance to change the world. Away from the office Phil can usually be found playing or coaching badminton. His clean-living approach to life causes suspicion in the office when he refuses caffeine and chocolate.

Rachel Langhill

Rachel Langhill

Marketing Coordinator

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Rohit Konareddi

Rohit Konareddi

Junior Developer

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Sam Dagnall

Sam Dagnall

Junior Developer

Tim Dedman

Tim Dedman

HR and Recruitment Manager

Tim joined Lorax in 2019 and is responsible for staff recruitment, creating a pipeline of young talent along with staff wellbeing and development. Being the oldest UK member of staff Tim is well placed to ensure that all recruitment meets current Age Discrimination guidelines. Outside of work Tim is a keen swimmer and cinema fan and has recently taken up the guitar.

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Tracy Gibbard

Tracy Gibbard

Senior Customer Account Manager

Tracy joined the team in September 2020 as a Senior Customer Account Manager, having previously worked for a digital agency. A lover of art, film and exploring historical buildings and their grounds (Osborne House being one of her favourites) and a believer that most things feel better discussed over a cup of tea. Outside of work Tracy is kept on her toes with her children and has recently taken up running.

UK Address

  • Lorax Compliance Ltd.
  • Suite 6, Eleven Arches House
  • Yates Avenue
  • Rugby
  • CV21 1FD
  • England

USA Address

  • Environmental Packaging International
  • 5 Clinton Ave
  • Jamestown
  • RI 02835
  • USA
Cyber Essentials Plus Certificate